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Icebreaker Shop

Icebreaker – Merino philosophy

20 years ago, Icebreaker started a merino revolution. How and why did it evolve? What’s the New Zealand manufacturer’s philosophy and how have things changed? Continue reading

Icebreaker  (462 products)

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Icebreaker Women's Terra W's LS Plaid
Icebreaker Women's Terra W's LS Plaid
£ 51.98 Reg. £ 103.96
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In stock, delivery time 3-5 days

Breathable hiking shirt made of merino wool

sold out
Icebreaker Men's Strike Lite SS Half Zip
Icebreaker Men's Strike Lite SS Half Zip
£ 35.98 Reg. £ 0.00
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Icebreaker Women's Mira Shorts
Icebreaker Women's Mira Shorts
£ 31.98 Reg. £ 63.96
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In stock, delivery time 5-10 days

Women's merino wool-blend shorts for keeping you cool in even the most hot and humid conditions

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Icebreaker Women's Mira LS Hoody
Icebreaker Women's Mira LS Hoody
£ 43.98 Reg. £ 87.96
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women's casual hooded sweater made from soft merino wool

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Icebreaker Women's Nomi Racerback Prism Fade Tank
Icebreaker Women's Nomi Racerback Prism Fade Tank
£ 26.38 Reg. £ 52.76
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Women's light, airy and versatile tank top made with soft merino-blend fabric

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Icebreaker Women's Kala SS Blouse
Icebreaker Women's Kala SS Blouse
£ 47.98 Reg. £ 95.96
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In stock, delivery time 5-10 days

Classic merino wool ladies shirt with Cool-Lite ™ technology

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Icebreaker Women's Spheria SS Scoop T-Shirt
Icebreaker Women's Spheria SS Scoop T-Shirt
£ 42.36 Reg. £ 60.76
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Ladies cooling and odor-resistant fine merino wool shirt - perfect for sweaty summers

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Icebreaker Women's Scoop Aria Tanktop
Icebreaker Women's Scoop Aria Tanktop
£ 25.56 Reg. £ 36.76
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In stock, delivery time 5-10 days

Women's merino woool shirt ultralight quality

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Icebreaker Women's Spector Scoop Gone Bush T-Shirt
Icebreaker Women's Spector Scoop Gone Bush T-Shirt
£ 36.94 Reg. £ 52.76
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Adorable merino wool ladies' t-shirt with stylish scoop-neck

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Icebreaker Men's Tech Lite SS Waterline T-Shirt
Icebreaker Men's Tech Lite SS Waterline T-Shirt
£ 42.36 Reg. £ 60.76
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Durable and versatile shirt made from high quality merino wool

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Icebreaker Women's Tech Lite SS Off the Couch T-Shirt
Icebreaker Women's Tech Lite SS Off the Couch T-Shirt
£ 42.36 Reg. £ 60.76
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Get off the bloody couch - a women's t-shirt with a strong message

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Icebreaker Women's Sphere Tank
Icebreaker Women's Sphere Tank
£ 31.16 Reg. £ 44.76
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In stock, delivery time 3-5 days

Merino wool-blend tank top with cooling effect

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Icebreaker Women's Sphere SS Low T-Shirt
Icebreaker Women's Sphere SS Low T-Shirt
£ 36.76 Reg. £ 52.76
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  • capri/snow/stripe
  • vivid/snow/stripe
  • panther/snow/stripe
  • kona/snow/stripe
  • gumtree/snow/stripe
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In stock, delivery time 3-5 days

Women's light, versatile merino wool T-shirt that’s ideal for travel and everyday comfort especially on hot summer days

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Icebreaker Women's Sphere SS Polo
Icebreaker Women's Sphere SS Polo
£ 47.96 Reg. £ 68.76
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  • gumtree/snow/stripe
  • kona/snow/stripe
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Women's merino wool blend polo shirt - breathable, odour-resistant and with offset shoulder seams to eliminate chafing for when you're wearing a backpack

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Icebreaker Men's Tech Lite SS Spanish T-Shirt
Icebreaker Men's Tech Lite SS Spanish T-Shirt
£ 42.36 Reg. £ 60.76
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  • metro hthr
  • kona
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In stock, delivery time 3-5 days

Stylish yet durable Merino wool-blend shirt with Corespun technology

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Icebreaker Women's Sphere SS Polo
Icebreaker Women's Sphere SS Polo
£ 47.96 Reg. £ 68.76
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  • kona/snow/stripe
  • gumtree/snow/stripe
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In stock, delivery time 3-5 days

Women's merino wool blend polo shirt - breathable, odour-resistant and with offset shoulder seams to eliminate chafing for when you're wearing a backpack

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Icebreaker Men's Aero SS T-Shirt
Icebreaker Men's Aero SS T-Shirt
£ 41.56 Reg. £ 52.76
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  • scout/leaf
  • largo-rocket
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In stock, delivery time 3-5 days

Sporty and breathable merino t-shirt

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Icebreaker Women's Siren W's Thong
Icebreaker Women's Siren W's Thong
£ 19.17 Reg. £ 23.96
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  • black/snow/stripe
  • silk hthr
  • black
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Comfortable women's underwear from Corespun Merino wool

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Icebreaker Men's Hike + Lite Mini
Icebreaker Men's Hike + Lite Mini
£ 15.33 Reg. £ 19.16
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  • twister hthr/rocket/stealth
  • jet hthr/cadet/black
  • fossil/white/monsoon
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Durable and super comfortable hiking sock made from merino wool

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Icebreaker Women's Tech Lite W's SS Scoop
Icebreaker Women's Tech Lite W's SS Scoop
£ 47.49 Reg. £ 52.76
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In stock, delivery time 3-5 days

Simple Merino base layer shirt as base layerfor everyday wear, sports or travel

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Icebreaker – Merino philosophy

I still have a blurry recognition, just after the turn of the millennium, of functional underwear made from merino wool coming onto the apparel scene for the first time. Wool, which brought back vivid childhood memories of me scratching wildly while wearing a pair of woolen tights! Base layers and underwear made from wool, which then appeared on the market, was worn for the first time with reticence. This underwear of course, was from Icebreaker. Itching and scratchy were now a thing of the past. The rest, as they say, is history.

Jeremy Moon, founder of Icebreaker and his key staff. | Photo: Icebreaker
Jeremy Moon, founder of Icebreaker and his key staff. | Photo: Icebreaker

When Jeremy Moon, first met farmer Brian Brackenridge back in New Zealnd in 1995, a similar "OH" moment was sure to have taken place. He was so taken with merino wool, that he soon exchanged his synthetic fabric underwear and shirts for merino. After Icebreaker's foundings, there was finally an alternative. "It's so crazy," Jeremy Moon says, " to wrap yourself in plastic when you go hiking in and around nature."

 The Icebreaker philosophy: Born / Worn

Icebreaker and Merino, Merino and Icebreaker - have become one word in outdoor clothing for the last 20 years. Jeremy Moon has used all his energy on explaining to outdoor enthusiasts how much more practical and better merino wool really is to wear. As Icebreaker, in1999 entered the European market, it wasn't just that woolen underwear landed in outdoor shops to be sold. It was a whole new philosophy. Jeremy Moon sums it up in rhyme "born / worn" together: "Our product is born in nature and supported in nature This philosophy is at the heart of everything we've done up until now."

The foundation of Icebreaker - New Zealand merino wool

Of course, Icebreaker has changed in the past 20 years, "skinned" as Jeremy Moon names it. Of course, the processing techniques have developed and advanced, however one thing has remained the same, explains Moon: the "high quality of our merino fibers. We use the best merino wool, we can get hold of in New Zealand."

Merino wool is still Icebreaker's main focus. | Photo: Icebreaker
Merino wool is still Icebreaker's main focus. | Photo: Icebreaker

Merino wool is still the basis of the Icebreaker success. This "miracle material" merino stands in the forefront for Icebreaker as much today as it did 20 years ago. The properties of the material speak for itself: It won't scratch, doesn't smell, dries quickly and it warms even when damp. Whether as underwear or as an insulating jacket - it's perfect for outdoor use. And it is pleasant even for everyday wear.

Icebreaker started out with a few basic base layers in the range. Things have changed remarkably since those days..Icebreaker now concentrate on the perfect apparel for each and every requirement. This year the Cool Lite-series came out; a collection that combines merino wool with Tencel (a plant fiber). This, explains Jeremy Moon is "a real breakthrough and a representation of the way that we want to go in the future. We want to combine nature-based technology with merino wool"

Merino + Synthetic =?

This combination, Moon explains, is the difference in approach to his way and that taken by other manufacturers. The look of skepticism is evident on his face when the topic of a wool and synthetic blend arises. "We use, in some of our clothes, a very low synthetic fiber content to enhance the performance of merino wool and to give the fabric more duarbility. This is different however, to trying to reduce production costs. We use as few synthetics as possible to make merino better. "

Is Icebreaker Merino really sustainable?

Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker
Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker

Merino wool is a natural product. However, it is still necessary to take care with raw material and its producers. "We have high standards in the areas of labour, environmental and animal welfare. We maintain close and long-term partnerships with our producers. We do this only with partners with similar aims, actions that commit not only to the highest quality, but also to our high ethical standards. "

One cannot recycle merino wool explains Jeremy Moon. Unless you bury it as plant fertilizer in the garden. But one could work as efficiently as possible with the material at hand: "In the meantime, we can reduce the wool waste in the manufacturing process, using this 'merino waste' as insulation for our loft merino jackets."

Icebreaker - Tradition and Vision

Today Icebreaker is one of the largest producers of merino clothing. To date, more than 350 people now work for the company. The range extends from base layers and underwear for extreme weather conditions, to second layers up to insulating jackets for a city stroll. Still, some things never change: the quality of merino wool, the enthusiasm for this fabric, the responsible production and the pursuit of perfect clothing. And in our eyes, that's good!

 Brand Check Icebreaker

  • Icebreaker... founded in 1995 in Wellington, New Zealand
  • Renowned for .... everything with merino wool
  • A "classic would be .... phew which base layer should be mentioned here?
  • Sustainability .... is an important part of Icebreaker's corporate philosophy. Strict in-house standards for animal welfare, working conditions and environmental protection.

Further info for merino wool and Icebreaker