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Norrona: ski and outdoor clothing from Norway

Norrona has been throwing colour and distinctive designs into the European outdoor market now for several years, with a strong focus on quality – all hallmarks of this Norwegian family business. Continue reading

Norrona  (626 products)

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Norrona Men's Svalbard Wool Jacket
Norrona Men's Svalbard Wool Jacket
£ 148.89 Reg. £ 175.16
  • concrete
  • evergreen
  • indigo night
  • S
  • M
  • L
  • XL
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Soft wool fleece, ideal for those in-between months

15%
Norrona Men's Lyngen Powerstretch Beanie
Norrona Men's Lyngen Powerstretch Beanie
£ 33.29 Reg. £ 39.16
  (2)
  • hot sapphire
  • orange alert
  • chrome green
  • L
  • S
  • L
  • S
In stock, delivery time 3-5 days

Sporty beanie for intense activities

15%
Norrona Men's Lyngen Powerstretch Beanie
Norrona Men's Lyngen Powerstretch Beanie
£ 33.29 Reg. £ 39.16
  (2)
  • orange alert
  • hot sapphire
  • chrome green
  • S
  • L
  • L
  • S
In stock, delivery time 3-5 days

Sporty beanie for intense activities

15%
Norrona Women's Svalbard Wool Jacket Women
Norrona Women's Svalbard Wool Jacket Women
£ 148.89 Reg. £ 175.16
  • snowdrop
  • concrete
  • crimson kick
  • S
  • S
  • M
  • XS
  • S
  • M
  • L
In stock, delivery time 3-5 days

Women's soft wool fleece, ideal for those in-between months

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Norrona Men's Tamok Jacket
Norrona Men's Tamok Jacket
£ 441.29 Reg. £ 519.16
  • iguana
  • signal blue
  • beyond blue
  • S
  • M
  • XL
  • S
  • M
  • L
  • XL
  • S
  • M
  • L
In stock, delivery time 3-5 days

Longer cut, fully equipped ski and snowboard jacket with high weather resistance

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Norrona Women's Trollveggen Warmwool1 Zip Hoody Women
Norrona Women's Trollveggen Warmwool1 Zip Hoody Women
£ 101.29 Reg. £ 119.16
  • indigo night
  • caviar
  • concrete
  • royal lush
  • XS
  • S
  • M
  • L
  • S
  • M
  • L
  • XS
  • S
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  • S
  • M
  • L
In stock, delivery time 3-5 days

Women's light mid layer with practical hood

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Norrona Men's Tamok Warmwool2 Zip Hood Jacket
Norrona Men's Tamok Warmwool2 Zip Hood Jacket
£ 135.29 Reg. £ 159.16
  (1)
  • mercury
  • olive drab
  • beyond blue
  • S
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  • L
  • XL
  • M
  • L
  • XL
  • S
  • M
  • L
  • XL
  • XXL
In stock, delivery time 3-5 days

Technical, comfortable mid-layer fleece wool blend

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Norrona 29 Microfiber Neck
Norrona 29 Microfiber Neck
£ 16.77 Reg. £ 23.96
  • clean green
  • aquanaut
  • grafitti pink
  • hot chili
  • bedrock
  • ONE SIZE
  • ONE SIZE
  • ONE SIZE
  • ONE SIZE
  • ONE SIZE
In stock, delivery time 3-5 days

Functional tube scarf for mountain routes and milder summer days

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Norrona Lofoten 30l Removable 3.0 Ready Airbag
Norrona Lofoten 30l Removable 3.0 Ready Airbag
£ 215.25 Reg. £ 239.16
  • ONE SIZE
In stock, delivery time 3-5 days

Stable ski and snowboard backpack with removable Mammut airbag system

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Norrona 29 Logo Headband
Norrona 29 Logo Headband
£ 23.77 Reg. £ 27.96
  (2)
  • signal blue
  • caviar
  • clean green
  • S
  • L
  • S
  • L
  • S
  • L
In stock, delivery time 3-5 days

Handmade headband made ​​of merino wool

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Norrona Men's 29 Lumberjack Beanie
Norrona Men's 29 Lumberjack Beanie
£ 33.29 Reg. £ 39.16
  (2)
  • ONE SIZE
In stock, delivery time 3-5 days

Two-layer Merino wool rib-knit beanie

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Norrona Men's 29 Roll Edge Beanie
Norrona Men's 29 Roll Edge Beanie
£ 33.29 Reg. £ 39.16
  • ONE SIZE
In stock, delivery time 3-5 days

Light fine-knit beanie from pure Merino wool

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Norrona 29 Striped Mid Weight Beanie
Norrona 29 Striped Mid Weight Beanie
£ 30.57 Reg. £ 35.96
  • jester red
  • denimite
  • ONE SIZE
  • ONE SIZE
In stock, delivery time 3-5 days

Comfortable and warm knit beanie

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Norrona 29 Striped Mid Weight Beanie
Norrona 29 Striped Mid Weight Beanie
£ 30.57 Reg. £ 35.96
  • denimite
  • jester red
  • ONE SIZE
  • ONE SIZE
In stock, delivery time 3-5 days

Comfortable and warm knit beanie

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Norrona 29 Heavy Logo Headband
Norrona 29 Heavy Logo Headband
£ 26.49 Reg. £ 31.16
  • ocean swell
  • caviar
  • mellow yellow
  • ONE SIZE
  • ONE SIZE
  • ONE SIZE
In stock, delivery time 3-5 days

Merino wool headband with fleece lining

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Norrona 29 Thin Wool Logo Beanie
Norrona 29 Thin Wool Logo Beanie
£ 33.29 Reg. £ 39.16
  • ONE SIZE
In stock, delivery time 3-5 days

Soft merino wool hat with bold logo

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Norrona 29 Viking Web Clip Belt
Norrona 29 Viking Web Clip Belt
£ 33.29 Reg. £ 39.16
  (7)
  • clean green
  • old pine
  • denimite
  • ONE SIZE
  • ONE SIZE
  • ONE SIZE
In stock, delivery time 3-5 days

Extremely rugged, stylish belt

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Norrona 29 Heavy Logo Headband
Norrona 29 Heavy Logo Headband
£ 26.49 Reg. £ 31.16
  • caviar
  • ocean swell
  • mellow yellow
  • ONE SIZE
  • ONE SIZE
  • ONE SIZE
In stock, delivery time 3-5 days

Merino wool headband with fleece lining

15%
Norrona 29 Logo Headband
Norrona 29 Logo Headband
£ 23.77 Reg. £ 27.96
  (2)
  • clean green
  • caviar
  • signal blue
  • S
  • L
  • S
  • L
  • S
  • L
In stock, delivery time 3-5 days

Handmade headband made ​​of merino wool

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Norrona 29 Logo Beanie
Norrona 29 Logo Beanie
£ 37.37 Reg. £ 43.96
  (2)
  • infrared
  • clean green
  • aquanaut
  • caviar/snowdrop
  • S
  • L
  • S
  • L
  • S
  • L
  • S
  • L
In stock, delivery time 3-5 days

Norrona Signature Beanie made from luxuriously soft merino wool

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Norrona: ski and outdoor clothing from Norway

"I am Jørgen Jørgensen from Norrona and we produce cool stuff!" As Jørgen Jørgensen stood before the assembled European trade press at ISPO for the first time in 2008, not only were his colleagues a little startled at his Norse sounding name: In less than a few minutes, the young head of the company catapulted his traditional Norwegian company within the interest of the European outdoor market. Without any long-winded speeches, and wearing an impressively attention-seeking black and white checkered onsie, Jørgensen sat and simply stated: "Visit us at our booth!"

Always an eye-catcher: Norrona (here ISPO 2012) delighted the audience at the trade fair. | Photo: New Munich Trade Fair Centre
Always an eye-catcher: Norrona (here ISPO 2012) delighted the audience at the trade fair. | Photo: New Munich Trade Fair Centre

In an exceptional throw of colour, Norrona presented a stark contrast to trends that were previously known. With their contrasting zippers, bright colors and a straight-forward product design, the Norwegians went out on a ledge in as far as design revolution in technical ski and mountain sport apparel. More and more manufacturers stepped up to the mark in the following seasons with colorful ski fashion, not always with comparable long-term success.

As ever before, Norrona stands out as a design pioneer with technical functionality, clean styles, thought out tailoring and high-quality implementation. The focus is on one's own way, no fast moving fads and not in upkeeping with any trends. While many manufacturers are currently geared towards a complete range, Norrona retains its core competence: outdoor clothing, backpacks, no more.

Norrona, a family business making its way in Europe

Norrona CEO and fourth generation owner: Norway 2012, Jørgen Jørgensen became elected as Entrepreneur of the Year. | Photo: Norrona
Norrona CEO and fourth generation owner: Norway 2012, Jørgen Jørgensen became elected as Entrepreneur of the Year. | Photo: Norrona

Norrona was founded in 1929 by Jørgensen's same named great-grandfather, Jørgen Jørgensen,  as a manufacturer of sports and leather goods. In the Norwegian home town, the company has established itself over decades as a leading manufacturer of backpacks, tents and technical outdoor clothing, setting many a milestone: One example, that came from Norrona was the first tunnel tent with a front and rear entrance (1972)  and in 1977 Norrona produced the first European prototype of a Gore-Tex jacket.

Approach at the top: Norrøna positions itself

Norrona has from the start been placing emphasis uncompromisingly on the tip of the iceberg: Many Norwegian mountain expeditions, including the tragic first ascent of the East Face on the Great Trango Tower in 1984 with Hans Christian Doseth and Finn Daehli and it regularly supports tours to the eternal ice make which since the 1970s has placed constantly high demands on product developers. For the purpose of targeting functionality came the claim of the highest quality, in order to support athletes with reliable equipment for their enterprises. Only after approval from these top athletes, were the products then good enough to move onto Norrona's outdoor adventure customers. The team of brand ambassadors include, for example, the adventurer and polar explorer Børge Ousland, who has been bringing his experience for decades into equipment concepts. To date, he is closely associated with the classic product line Svalbard.

Design and exclusivity: the niche in the outdoor market

Norrona still focuses on the high-end product line and it should - regardless of the enormous interest by the ISPO press conference - nor its leap into the European market hasn't changed its mission statement. The step was carefully considered: In 2005 Jørgen Jørgensen, in his thirties, would be the fourth generation to take over the head position of the family-run company. Even if this young CEO's design-oriented collection did hit the pulse of the time, his decision was still to hold a tight rein of the Central European market with a sense of slow, controlled growth.

Freeriders opened the door to Europe for Norrona. Now climbers, bikers and trail runners have become enthusiastic about the products. | Photo: Norrona / Jonas Bendiksen
Freeriders opened the door to Europe for Norrona. Now climbers, bikers and trail runners have become enthusiastic about the products. | Photo: Norrona / Jonas Bendiksen

With Nordic restraint Jørgensen did introduce market expansion: Firstly, Norrona Clothes wandered into a select few European stores - mainly where the best free riders in the Alps find their lines. In this way, the Norwegians were able to meet the increasing demand with their existing capacities and continue as a small, agile family business to hold onto low production volumes. Even today the company employs a worldwide staff of only 65 and it still manufactures all samples within the company headquarters in a suburb of Oslo. An in-house test centre is where all products undergo a quality check, in which CEO Jørgen Jørgensen himself still likes to undergo the stamp of approval bringing his experience into the product development. Norrona mass production is done in the Far East.

As a side effect, Norrona exclusive Image was strengthened by careful expansion: high-priced, high-end technical clothing that wasn't going to be found on every trail or on every ski lift for quality and design-conscious individuals that were looking for just that. The small production volume and their own claim to the highest quality and sophisticated functionality guarantee that even in the foreseeable future nothing would change.

Norrona's outdoor collection at Bergzeit

Norrona Falketind in Action: The Mountaineering line has been conceived for climbing and mountain use | Photo: Norrona / Chris Holter
Norrona Falketind in Action: The Mountaineering line has been conceived for climbing and mountain use | Photo: Norrona / Chris Holter

In summer of 2014, Norrona joined Bergzeit's alpine assortment, among other things with the Falketind series. As with most product lines, the series name has been selected in accordance with the preferred use of the products. The 2,067-meter-high Falketind is a distinctive peak in Jotunheimen, Norway's highest mountains, and namesake for a versatile, lightweight mountaineering collection. Typical for Norrona, the products have a straightforward and minimalist style, are trimmed to the minimum weight and provide sophisticated functionality for mountain and climbing tours.

"Norrona" was an ancient language of the Vikings, "Norrona" was a person that spoke the language. As a Norwegian company logo, it's only obvious that a Viking would come into question.
"Norrona" was an ancient language of the Vikings, "Norrona" was a person that spoke the language. As a Norwegian company logo, it's only obvious that a Viking would come into question.

The name and it's foundings

Bitihorn - also a peak in Jotunheimen - represents the Norrona trail running and fast hiking line and the small town Fjøra has been eponymous for the bike sports series. The fashionable and functional leisure collection bears the label 29. For powder- and free touring adventure the Norrona Lofoten and Narvik classics are available at Bergzeit.