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Deuter: Rucksack-experts with tradition

Deuter backpacks and sleeping bags, shows long-lasting quality, functionality and comfort. Hard to believe that this wasn’t always the case. Change was brought around 29 years ago by Deuter veteran Bernd Kullmann. Continue reading

Deuter  (341 products)

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Deuter Tommy L Backpack
Deuter Tommy L Backpack
£ 55.96
  • dresscode-black
In stock, delivery time 3-5 days

Sporty backpack with wide shoulder strap and plenty of storage space - ideal for the city

Deuter Pants Protector Neo
Deuter Pants Protector Neo
£ 7.96
  • black
In stock, delivery time 3-5 days

Leg protection against debris and oil while cycing

Deuter ACT Trail 30 Rucksack
Deuter ACT Trail 30 Rucksack
£ 87.96
  (4)
  • arctic-fire
  • black-granite
In stock, delivery time 3-5 days

Clever compartments, extremely versatile backpack with stowable hip belt for sporty day trips and via ferrata climbing.

Deuter Bike I 14 Cycling Backpack
Deuter Bike I 14 Cycling Backpack
£ 52.04 Reg. £ 55.96
  • violet-magenta
  • graphite-papaya
  • slateblue-midnight
In stock, delivery time 3-5 days

Stylish bike backpack for day trips.

Deuter Bike I 20 Cycling Backpack
Deuter Bike I 20 Cycling Backpack
£ 59.48 Reg. £ 63.96
  (1)
  • petrol-violet
  • graphite-petrol
  • midnight-ocean
In stock, delivery time 3-5 days

Comfortable bike pack for day trips.

Deuter Women's Aircontact Pro 55+15 SL Backpack
Deuter Women's Aircontact Pro 55+15 SL Backpack
£ 231.96
  • ocean-midnight
  • cranberry-aubergine
In stock, delivery time 3-5 days

Technically designed and sturdy trekking backpack

Deuter Women's Aircontact Pro 55+15 SL Backpack
Deuter Women's Aircontact Pro 55+15 SL Backpack
£ 231.96
  • cranberry-aubergine
  • ocean-midnight
In stock, delivery time 3-5 days

Technically designed and sturdy trekking backpack

Deuter Women's Aircontact Pro 65+15 SL Backpack
Deuter Women's Aircontact Pro 65+15 SL Backpack
£ 239.96
  (1)
  • denim-midnight
  • graphite-black
In stock, delivery time 3-5 days

Women's robust, comfortable and versatile trekking rucksack for lots of luggage while backpacking

Deuter Women's Aircontact Pro 65+15 SL Backpack
Deuter Women's Aircontact Pro 65+15 SL Backpack
£ 239.96
  (1)
  • graphite-black
  • denim-midnight
In stock, delivery time 3-5 days

Women's robust, comfortable and versatile trekking rucksack for lots of luggage while backpacking

Deuter Kids Schmusebär kid's backpack
Deuter Kids Schmusebär kid's backpack
£ 31.96
  (10)
  • ocean
In stock, delivery time 3-5 days

Colorful and practical childrens backpack

Deuter Operate II messenger bag
Deuter Operate II messenger bag
£ 71.96
  (4)
  • midnight-turquoise
  • black-lion
  • anthracite-moss
In stock, delivery time 3-5 days

Elegant and functional shoulder bag with laptop compartment

Deuter Operate II messenger bag
Deuter Operate II messenger bag
£ 71.96
  (4)
  • anthracite-moss
  • black-lion
  • midnight-turquoise
In stock, delivery time 3-5 days

Elegant and functional shoulder bag with laptop compartment

Deuter Operate III messenger bag
Deuter Operate III messenger bag
£ 79.96
  (10)
  • anthracite-moss
  • black-lion
In stock, delivery time 3-5 days

Elegant shoulder bag with laptop compartment

Deuter Operate III messenger bag
Deuter Operate III messenger bag
£ 79.96
  (10)
  • black-lion
  • anthracite-moss
In stock, delivery time 3-5 days

Elegant shoulder bag with laptop compartment

Deuter ACT Trail 24 Rucksack
Deuter ACT Trail 24 Rucksack
£ 79.96
  (6)
  • granite-moss
  • ocean-midnight
In stock, delivery time 3-5 days

Contoured trekking backpack with packable hip fins

Deuter Women's ACT Trail Pro 32 SL Rucksack
Deuter Women's ACT Trail Pro 32 SL Rucksack
£ 119.96
  (7)
  • blackberry-arctic
  • midnight-mint
In stock, delivery time 3-5 days

Light, ladies backpack with optimal load distribution and top Aircontact ventilation

Deuter Women's ACT Trail Pro 38 SL Rucksack
Deuter Women's ACT Trail Pro 38 SL Rucksack
£ 127.96
  (5)
  • petrol-avocado
  • aubergine-fire
In stock, delivery time 3-5 days

Light, ladies backpack with optimal load distribution and top Aircontact ventilation for one or multi.day treks

Deuter ACT Trail Pro 40 Rucksack
Deuter ACT Trail Pro 40 Rucksack
£ 127.96
  (1)
  • graphite-titan
  • midnight-ocean
In stock, delivery time 3-5 days

Light, optimal load distribution and a via-ferrata-compatible pack with top Aircontact ventilation for single and multi-day hikes

Deuter StepOut 16 Daypack
Deuter StepOut 16 Daypack
£ 43.96
  (3)
  • arctic-coffee
  • neon-petrol
  • dresscode-black
In stock, delivery time 3-5 days

Robust, functional daypack for daily and sports

Deuter StepOut 22 Daypack
Deuter StepOut 22 Daypack
£ 55.96
  (2)
  • petrol-arctic
  • arctic-navy
  • dresscode-black
In stock, delivery time 3-5 days

Robust, functional daypack for everyday, sport and walks

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Deuter: Rucksack-experts with tradition

"Quality has top priority at Deuter. We make products that are durable, and if the customer wants, he or she can send their equipment to us to be repaired”. When the backpack and sleeping bag manufacturer was founded in1898, Bern Kullmann explains that the company's priority was not so high on quality. "when I started at Deuter in 1986 the products were in poor quality or worse. The sales people were upset because the backpacks were hanging in supermarkets, and the climbers were laughing their heads off."
He let's us in on one particularly experience: "Shortly after I started at Deuter, I was on a trekking tour with two guides, an extreme climber and me of course wearing a Deuter pack. After 20 minutes, the first strap tore off leaving my buddies and I on the ground laughing. After another 20 minutes, the second strap came off and that's when I started to become ashamed! "Nevertheless Kullmann held on for two years as a rep, before being called in by Deuter to take on product development. "My motivation at that point in time was to no longer be ashamed of the company's product or the company itself. That was really the main driver, and it was clear that we had a lot to do to move forward."

From store brand to market leader in backpacks

Deuter has been making packs since 1898. Over the years a lot has changed - fortunately also the support system. | Photo: Deuter
Deuter has been making packs since 1898. Over the years a lot has changed - fortunately also the support system. | Photo: Deuter

A not insignificant hurdle was the reputation that the company at that time had - which is such an unimaginable contrast today: "We set out to have a good quality stitching and contracted with other production companies. Nevertheless, there were no rewards seen for our efforts from the selling industry. "It was terribly frustrating to continually hear remarks such as 'department store brand', 'shit quality' etc." the then Deuter CEO recalls.

Kullmann's ambition, staying power and the striving of a professional product development team finally led to a successful 180-degree turn around for the former "junk brand"into the leading backpack manufacturer that it is today. "Yes, money is an attractive motivator, but recognition - whether it be in the industry or in the mountaineering sector - is much more attractive!"

A throwback to earlier backpack models:

"Backpacks need to be functional”

Deuter veteran Bernd Kullmann (l.) handed over the CEO position in 2013 to Martin Riebel. | Photo: Deuter
Deuter veteran Bernd Kullmann (l.) handed over the CEO position in 2013 to Martin Riebel. | Photo: Deuter

In the 29 years of operation at Deuter Bernd Kullmann has shaped the fortunes of the backpack manufacturer sustainably - as product developer, then for many years as sales and marketing manager. In 2006 he took over the management when Deuter was sold to the Schwanhäußer Group (Schwan Stabilo Group) . In 2013 Bernd Kullmann became "actively retired" and past the CO position into the hands of Martin Riebel. Deuter still remains true as a brand ambassador.

Along with the functionality and durable quality of its products Deuter attaches great importance to comfort and sensible features. Instead of fast-moving trends it is more committed to sustainable product design and stability, which is also reflected in the product lifecycle. Approximately every three years the Deuter Team revises its series. Meaning, fashionable designs give way to tried and tested classics.

Facing the current "less-is-more trend" in outdoor products, Deuter marketing chief Rainer Wenninger comments: "A minimum weight shouldn't be at the expense of quality features in a Deuter product. We would rather add a few grams more than sell an ill-fitting backpack or run the risk of a sleeping bag not having sufficient insulation values."

Another veteran is the first Deuter backpack that hit the market in 1985 with a patented Aircomfort mesh back.. | Photo: Deuter
Another veteran is the first Deuter backpack that hit the market in 1985 with a patented Aircomfort mesh back.. | Photo: Deuter

Deuter's popolular ACT Trail Pro rucksack series

With a clever product design Deuter makes a heavy load seem lighter than it actually is: With a movable frame geometry, the weight of the sporty hiking rucksack transfers extremely effectively on the hip fins, whereby the weight feels to the wearer much lighter than it actually is. For women the pack comess in both a 32 and 38 liter and for men in 34 liter and as a 40-liter backpack. The ACT Trail Pro is available for athletic hikers who like to pack lightly without compromising on comfort while traveling in alpine terrain.

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