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Icebreaker Shop

Icebreaker – Merino philosophy

20 years ago, Icebreaker started a merino revolution. How and why did it evolve? What’s the New Zealand manufacturer’s philosophy and how have things changed? Continue reading

Icebreaker  (476 products)

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Icebreaker Apex Balaclava
Icebreaker Apex Balaclava
£ 23.01 Reg. £ 28.76
  (1)
  • gristone hthr
  • black
  • One Size
  • One Size
In stock, delivery time 3-5 days

Warm & breathable balaclava for cold temperatures

20%
Icebreaker Women's Oasis W's SS Crewe
Icebreaker Women's Oasis W's SS Crewe
£ 48.61 Reg. £ 60.76
  (7)
  • silk hthr
  • black
  • XS
  • S
  • M
  • XS
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Ladies tight fitting short-armed shirt made from merino wool

20%
Icebreaker Men's Oasis SS Crew
Icebreaker Men's Oasis SS Crew
£ 48.61 Reg. £ 0.00
  (5)
  • copper
  • gritstone hthr
  • fathom hthr
  • black
  • M
  • S
  • L
  • S
  • L
  • XXL
  • S
  • M
  • XL
  • XXL
In stock, delivery time 3-5 days

Breathable T-shirt made from 200g/m² Merino wool

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Icebreaker Women's Siren W's Bra
Icebreaker Women's Siren W's Bra
£ 29.41 Reg. £ 36.76
  (6)
  • ice blue
  • eggplant-silk hthr
  • fawn hthr
  • black/snow/stripe
  • XS
  • XS
  • M
  • XL
  • M
In stock, delivery time 3-5 days

Comfortable women's bra from Corespun Merino wool

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Icebreaker Women's Helix Skirt
Icebreaker Women's Helix Skirt
£ 63.97 Reg. £ 79.96
  (5)
  • harmony-wild rose
  • black-snow
  • XS
  • S
  • L
  • L
In stock, delivery time 3-5 days

Trendy alpine rock with merino wool padding

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Icebreaker Women's Sprite W's Tank
Icebreaker Women's Sprite W's Tank
£ 31.97 Reg. £ 39.96
  (3)
  • ice blue-largo
  • silk hthr-burgundy hthr
  • black
  • gritstone hthr
  • L
  • XL
  • XS
  • S
  • M
  • L
  • XL
  • S
In stock, delivery time 3-5 days

Women's stylish yet durable Merino wool-blend tank with Corespun technology

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Icebreaker Women's Multisport Light W's Crew
Icebreaker Women's Multisport Light W's Crew
£ 15.33 Reg. £ 19.16
  (2)
  • oil/lily
  • blizzard HTHR/cruise
  • S
  • M
  • L
  • S
  • M
  • L
In stock, delivery time 3-5 days

Comfortable, versatile sports sock

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Icebreaker Women's Sprite W's Hot Pants
Icebreaker Women's Sprite W's Hot Pants
£ 25.57 Reg. £ 31.96
  (14)
  • nautical-wild rose
  • silk hthr-burgundy hthr
  • ice blue-largo
  • black
  • gritstone hthr/black
  • XS
  • XS
  • S
  • XS
  • S
  • L
  • XS
  • S
  • L
  • XS
  • S
  • L
  • XL
In stock, delivery time 3-5 days

Sporty underwear from Corespun Merino wool

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Icebreaker Women's Siren W's Thong
Icebreaker Women's Siren W's Thong
£ 19.17 Reg. £ 23.96
  (1)
  • silk hthr
  • black
  • XS
  • S
  • M
  • L
  • XS
  • S
  • L
  • XL
In stock, delivery time 3-5 days

Comfortable women's underwear from Corespun Merino wool

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Icebreaker Men's Anatomica LS Crewe
Icebreaker Men's Anatomica LS Crewe
£ 44.77 Reg. £ 55.96
  (4)
  • snow
  • midnight navy
  • jet hthr/black
  • black/monsoon
  • L
  • M
  • L
  • XXL
  • S
  • M
  • L
  • XL
  • XXL
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Classic long sleeve base layer made from Corespun merino wool

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Icebreaker Women's Sprite W's Tank
Icebreaker Women's Sprite W's Tank
£ 31.97 Reg. £ 39.96
  (3)
  • silk hthr-burgundy hthr
  • ice blue-largo
  • black
  • gritstone hthr
  • XS
  • S
  • M
  • L
  • L
  • XL
  • XL
  • S
In stock, delivery time 3-5 days

Women's stylish yet durable Merino wool-blend tank with Corespun technology

20%
Icebreaker Men's Everyday LS Half Zip
Icebreaker Men's Everyday LS Half Zip
£ 51.17 Reg. £ 63.96
  (21)
  • monsoon
  • awesome
  • black
  • S
  • S
  • M
  • L
  • XL
  • XXL
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

A breathable, high collared and half length zip Merino shirt

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Icebreaker Women's Sprite W's SS Crewe
Icebreaker Women's Sprite W's SS Crewe
£ 42.21 Reg. £ 52.76
  (4)
  • eggplant
  • wild rose
  • largo
  • gritstone hthr
  • XS
  • S
  • M
  • XS
  • S
  • M
  • L
  • XL
  • S
  • M
  • L
  • XS
  • S
  • M
  • L
In stock, delivery time 3-5 days

Durable T-Shirt from Corespun Merino wool

20%
Icebreaker Women's Siren Long Sleeve Sweetheart
Icebreaker Women's Siren Long Sleeve Sweetheart
£ 44.77 Reg. £ 55.96
  (13)
  • snow
  • silk hthr
  • wild rose
  • ice blue-oxblood
  • fawn hthr
  • gritstone hthr
  • black
  • ice blue
  • XS
  • S
  • M
  • XL
  • S
  • M
  • L
  • XL
  • XS
  • S
  • XL
  • S
  • M
  • L
  • XL
  • M
  • L
  • XL
  • XS
  • S
  • M
  • XS
  • S
  • M
  • L
  • XL
  • M
In stock, delivery time 3-5 days

Contoured merino Corespun long sleeve shirt

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Icebreaker Women's Sprite W's Racerback Bra
Icebreaker Women's Sprite W's Racerback Bra
£ 31.97 Reg. £ 39.96
  (16)
  • largo
  • wild rose
  • eggplant
  • black
  • gritstone hthr/black
  • XS
  • S
  • XS
  • S
  • L
  • XL
  • XS
  • S
  • L
  • XS
  • S
  • M
  • L
  • XL
  • XS
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Durable, odour-neutral sports bra

20%
Icebreaker Men's Everyday LS Crew
Icebreaker Men's Everyday LS Crew
£ 44.77 Reg. £ 55.96
  (15)
  • monsoon
  • awesome
  • black
  • S
  • M
  • XXL
  • S
  • M
  • L
  • XL
  • XXL
  • S
  • M
  • L
  • XL
  • XXL
In stock, delivery time 3-5 days

A highly breathable, athletic cut long arm shirt made from Merino wool

20%
Icebreaker Women's Sprite W's SS Crewe
Icebreaker Women's Sprite W's SS Crewe
£ 42.21 Reg. £ 52.76
  (4)
  • wild rose
  • eggplant
  • largo
  • gritstone hthr
  • XS
  • S
  • M
  • L
  • XL
  • XS
  • S
  • M
  • S
  • M
  • L
  • XS
  • S
  • M
  • L
In stock, delivery time 3-5 days

Durable T-Shirt from Corespun Merino wool

20%
Icebreaker Women's Siren Long Sleeve Sweetheart
Icebreaker Women's Siren Long Sleeve Sweetheart
£ 44.77 Reg. £ 55.96
  (13)
  • ice blue
  • ice blue-oxblood
  • wild rose
  • silk hthr
  • fawn hthr
  • gritstone hthr
  • snow
  • black
  • M
  • S
  • M
  • L
  • XL
  • XS
  • S
  • XL
  • S
  • M
  • L
  • XL
  • M
  • L
  • XL
  • XS
  • S
  • M
  • XS
  • S
  • M
  • XL
  • XS
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Contoured merino Corespun long sleeve shirt

20%
Icebreaker Women's Sprite W's Racerback Bra
Icebreaker Women's Sprite W's Racerback Bra
£ 31.97 Reg. £ 39.96
  (16)
  • wild rose
  • eggplant
  • largo
  • gritstone hthr/black
  • black
  • XS
  • S
  • L
  • XL
  • XS
  • S
  • L
  • XS
  • S
  • XS
  • S
  • M
  • L
  • XL
  • XS
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Durable, odour-neutral sports bra

20%
Icebreaker Women's Siren Long Sleeve Sweetheart
Icebreaker Women's Siren Long Sleeve Sweetheart
£ 44.77 Reg. £ 55.96
  (13)
  • wild rose
  • ice blue-oxblood
  • silk hthr
  • ice blue
  • fawn hthr
  • gritstone hthr
  • snow
  • black
  • XS
  • S
  • XL
  • S
  • M
  • L
  • XL
  • S
  • M
  • L
  • XL
  • M
  • M
  • L
  • XL
  • XS
  • S
  • M
  • XS
  • S
  • M
  • XL
  • XS
  • S
  • M
  • L
  • XL
In stock, delivery time 3-5 days

Contoured merino Corespun long sleeve shirt

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Icebreaker – Merino philosophy

I still have a blurry recognition, just after the turn of the millennium, of functional underwear made from merino wool coming onto the apparel scene for the first time. Wool, which brought back vivid childhood memories of me scratching wildly while wearing a pair of woolen tights! Base layers and underwear made from wool, which then appeared on the market, was worn for the first time with reticence. This underwear of course, was from Icebreaker. Itching and scratchy were now a thing of the past. The rest, as they say, is history.

Jeremy Moon, founder of Icebreaker and his key staff. | Photo: Icebreaker
Jeremy Moon, founder of Icebreaker and his key staff. | Photo: Icebreaker

When Jeremy Moon, first met farmer Brian Brackenridge back in New Zealnd in 1995, a similar "OH" moment was sure to have taken place. He was so taken with merino wool, that he soon exchanged his synthetic fabric underwear and shirts for merino. After Icebreaker's foundings, there was finally an alternative. "It's so crazy," Jeremy Moon says, " to wrap yourself in plastic when you go hiking in and around nature."

 The Icebreaker philosophy: Born / Worn

Icebreaker and Merino, Merino and Icebreaker - have become one word in outdoor clothing for the last 20 years. Jeremy Moon has used all his energy on explaining to outdoor enthusiasts how much more practical and better merino wool really is to wear. As Icebreaker, in1999 entered the European market, it wasn't just that woolen underwear landed in outdoor shops to be sold. It was a whole new philosophy. Jeremy Moon sums it up in rhyme "born / worn" together: "Our product is born in nature and supported in nature This philosophy is at the heart of everything we've done up until now."

The foundation of Icebreaker - New Zealand merino wool

Of course, Icebreaker has changed in the past 20 years, "skinned" as Jeremy Moon names it. Of course, the processing techniques have developed and advanced, however one thing has remained the same, explains Moon: the "high quality of our merino fibers. We use the best merino wool, we can get hold of in New Zealand."

Merino wool is still Icebreaker's main focus. | Photo: Icebreaker
Merino wool is still Icebreaker's main focus. | Photo: Icebreaker

Merino wool is still the basis of the Icebreaker success. This "miracle material" merino stands in the forefront for Icebreaker as much today as it did 20 years ago. The properties of the material speak for itself: It won't scratch, doesn't smell, dries quickly and it warms even when damp. Whether as underwear or as an insulating jacket - it's perfect for outdoor use. And it is pleasant even for everyday wear.

Icebreaker started out with a few basic base layers in the range. Things have changed remarkably since those days..Icebreaker now concentrate on the perfect apparel for each and every requirement. This year the Cool Lite-series came out; a collection that combines merino wool with Tencel (a plant fiber). This, explains Jeremy Moon is "a real breakthrough and a representation of the way that we want to go in the future. We want to combine nature-based technology with merino wool"

Merino + Synthetic =?

This combination, Moon explains, is the difference in approach to his way and that taken by other manufacturers. The look of skepticism is evident on his face when the topic of a wool and synthetic blend arises. "We use, in some of our clothes, a very low synthetic fiber content to enhance the performance of merino wool and to give the fabric more duarbility. This is different however, to trying to reduce production costs. We use as few synthetics as possible to make merino better. "

Is Icebreaker Merino really sustainable?

Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker
Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker

Merino wool is a natural product. However, it is still necessary to take care with raw material and its producers. "We have high standards in the areas of labour, environmental and animal welfare. We maintain close and long-term partnerships with our producers. We do this only with partners with similar aims, actions that commit not only to the highest quality, but also to our high ethical standards. "

One cannot recycle merino wool explains Jeremy Moon. Unless you bury it as plant fertilizer in the garden. But one could work as efficiently as possible with the material at hand: "In the meantime, we can reduce the wool waste in the manufacturing process, using this 'merino waste' as insulation for our loft merino jackets."

Icebreaker - Tradition and Vision

Today Icebreaker is one of the largest producers of merino clothing. To date, more than 350 people now work for the company. The range extends from base layers and underwear for extreme weather conditions, to second layers up to insulating jackets for a city stroll. Still, some things never change: the quality of merino wool, the enthusiasm for this fabric, the responsible production and the pursuit of perfect clothing. And in our eyes, that's good!

 Brand Check Icebreaker

  • Icebreaker... founded in 1995 in Wellington, New Zealand
  • Renowned for .... everything with merino wool
  • A "classic would be .... phew which base layer should be mentioned here?
  • Sustainability .... is an important part of Icebreaker's corporate philosophy. Strict in-house standards for animal welfare, working conditions and environmental protection.

Further info for merino wool and Icebreaker