Fjällräven (376 articles)

Women's Fjällräven Logo Sweater Women's Abisko Wool T-Shirt Women's Vardag Pile Fleece Women's Abisko Trail Fleece Jacket Men's Keb Fleece Hoodie Jacket Men's High Coast Wind Jacket Men's Visby 3 in 1 Jacket Women's Greenland Down Liner Vest Women's Keb Fleece Hoodie Jacket Women's Fox Boxy Logo T-Shirt Men's Expedition Down Hoodie Jacket Women's Abisko Tights Women's Abisko Lite Fleece Jacket Women's Övik Flannel Blouse Men's Abisko Trekking Shirt Men's Nuuk Lite Parka Women's Bergtagen Thinwool T-shirt Men's Expedition Lätt Hoodie Jacket Women's Hemp Blend T-Shirt Men's Övik Rib Sweater Women's Keb Trousers Women's Övik Lite Fleece Jacket Women's Bergtagen Thinwool Trousers Men's Barents Pro Winter Trousers Women's Abisko Hike Blouse Men's Keb Eco-Shell Jacket Men's Vidda Pro Lite Men's Skogsö Jacket Men's Abisko Hike Shorts Women's Abisko Hybrid Trail Shorts Men's Abisko Hybrid Trail Trousers Women's Expedition Long Down Parka Kånken Art T-shirt Women's HC Hydratic Padded Jacket Men's Övik Stencollar Jacket Women's Abisko Hybrid Trail Trousers Women's Fjällräven Logo T-Shirt Women's Övik Knit Sweater Women's Karla Lite Jacket Men's Kaipak Trousers Men's Abisko Midsummer Trousers Men's Hoja Wool T-shirt Greenland Wax Women's Karla Pro Winter Trousers Women's Abisko Day Hike Long Sleeve Women's Keb Curved Trousers Men's Abisko Wool Long Sleeve Women's Expedition Lätt Hoodie Jacket

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.