Men's Travellers Mt Zip-Off Pant Women's Bergtagen GTX Touring Jacket Women's Skare Half Zip Long Sleeve Men's Skogsö Padded Jacket Women's Keb Fleece Hoodie Jacket Women's Övik Knit Roller Neck Sweater Women's Stina Padded Jacket Women's Abisko Trail Stretch Trousers Men's Expedition X-Lätt Vest Men's High Coast Pack Shorts Men's Abisko Day Hike Half Zip Sweater Men's Övik Flannel Shirt Women's Abisko Hike Zip-Off Pants Women's High Coast Wind Jacket Women's Greenland Down Liner Vest Men's Övik Rib Sweater Övik Wool Padded Jacket Men's Vardag Pile Fleece Jacket Women's Fjällräven Logo Sweater Women's Vardag Pile Fleece Vest Men's HC Hydratic Trail Trousers Women's Keb Lätt Wind Jacket Women's Vardag Pile Fleece Jacket Women's Övik Half Zip Knit Sweater Women's Karla Pro Winter Trousers Women's Övik Waffle Knit Sweater Women's Övik Hemp Dress Men's Lada Round-Neck Pullover Men's Abisko Trail Stretch Shorts Women's Abisko Lite Fleece Jacket Men's Buck Fleece Women's Keb Insulated Trousers Men's Övik Round-Neck Pullover Women's Övik Rib Sweater Men's Expedition Lätt Hoodie Jacket Women's Vardag Lite Fleece Sweater Women's Abisko Lite Trekking Jacket Women's Stina Fleece Jacket Women's Abisko Hike Blouse Women's Classic Sweater Men's Kaipak Jacket Men's Abisko Winter Stretch Trousers Women's Keb GTX Jacket Women's Vidda Pro Ventilated Pants Men's Fjällräven Logo Sweater Women's Keb Agile Tights High Coast Hip Bag Abisko Woll Headband

Fjällräven (479 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.