Peak Performance: The brand made from Åre

Peak Performance (197 articles)

Men's Freelight Reversible Vest Men's Freelight Wind Jacket Men's Helium Utility Down Vest Men's Classic Cotton Polo T-Shirt Men's Trail Hipe Shell Jacket Men's Graphic Long Sleeve Women's Trail Polartec Half Zip Sweater Men's Utility Light Hoodie Jacket Women's Elevate Liner Hoodie Jacket Men's Ascent Softshell Jacket Women's Ascent Softshell Trousers Men's Insulated Reversable Vest Women's Light Shorts Men's Original Small Logo Hoodie Jacket Women's Shred Ski Trousers Women's Original Hoodie Men's Original Sweat Shorts Women's Frost Explorer Vest Men's Gravity GTX 3L Trousers Women's Radiance Hoodie Jacket Women's Power Short Tights Cross-body Bag Seasonal Artwork Cap Women's Anima Trousers Men's Treeline Shell Parka Men's Freelight Alpha Jacket Men's Active T-shirt Women's Vislight GTX C-Knit Jacket Women's Trail Tech Trousers Women's Ascent Softshell Jacket Kids Original Hoodie Women's Explore Hoodie Jacket Women's Treeline Insulated Parka Women's Vislight Alpha Jacket Graph Socks Helium Bum Cross-body Bag Street Cross-body Bag Men's Navtech Trousers Bucket Sun Hat Men's Trail Shorts Retro Cap Men's Iconiq Trousers Trucker Cap Women's Gravity GTX 3L Trousers Pullover 2er Pack Socks Ground Cap Men's Original Hoodie Visor Cap

Innovation center from Peak Performance: Åre

Åre, the Swedish skiing mecca, is a small village, yet it made Swedish and international skiing history. The ski boom reached its first major peak here in 1986. In this very year, three ski enthusiasts meet who could not be more different: Professional skier Stefan Engström, Peter Blom, the editor-in-chief of Sweden's biggest ski magazine of those years, and designer Christer Mårtenssen. Their common theme: Why can't you buy your dream ski clothing anywhere? It should be of high quality and functionality and simultaneously simple yet attractively designed. At least as much on their minds is the question: What can you do to make sure you never miss a snow day in Åre? The solution to both problems was that they founded the Peak Performance brand and produced clothing for themselves and their friends in this small mountain village in the Jämtland region. What was planned as a small business developed rapidly and, thirty years later, has long since grown into an international company.

Peak Performance - urban active

Peak Performance produces functional, high-quality, exclusive ski and sportswear today. The ski jackets and ski pants have become cult products. The design continues to reflect the Scandinavian fashion maxims: simplicity, elegance, and functionality. However, the product range is not limited to winter sports. It has been significantly expanded over the years: In summer, golf and running wear are also produced, and year-round training wear is in the active line. Peak Performance can, therefore, offer a collection that covers the whole year. In addition to ski clothing, Peak Performance has a trekking collection with technical materials for the summer. Well-known Peak Performance ranges include the Frost series and the Black Light collection for all runners and walkers. An urban line has also been added to the pure sports collection. This brings a slightly funkier après-ski character to the city, mixing the sport-oriented and urban aspects of the lifestyle concept without forgetting the brand's origins. Elevation, quality, and durability are also the main aspects of the collection here.

Sustainability at Peak Performance

Sustainability and animal welfare are top priorities at Peak Performance. Mulesing is prohibited in wool production and live plucking
and stuffing in down production are prohibited. Animal products from farms for which rainforest has been cleared are also taboo.

Membership of numerous organizations ensures the avoidance of toxic chemicals and high social standards. However, the great durability of Peak Performance clothing makes the biggest contribution. The Peak Performance repair service also ensures sustainability directly for the customer.

Brand Check: Peak Performance…

  • It is primarily known for ... high-quality and durable ski and outdoor clothing
  • A well-known athlete of this brand is ... Elisabeth Gerritzen (Freeride)
  • To increase sustainability, Peak Performance is a member of ... Better Cotton Initiative, BlueSign, STICA, Sustainable Apparel Coalition and others