Salewa: Pure Mountain

Salewa (949 articles)

Men's Ortles TW Gloves Women's MTN Trainer Lite Mid GTX Double 7.9 Climbing Rope Pure Travel Cover Packsack Quick Screw Litetrek II Tent Footprint Men's Wildfire NXT Mid GTX Shoes Men's Wildfire NXT GTX Shoes Men's Pedroc Air Alpinist Alu Step In crampons Sierra Leone II Tent Footprint Storm I Bivi Bag Kids Xplorer Rookie Climbing Harness Men's Ortles Am Leather Gloves Alpinist Alu Walk crampons Sella Am Crevasse hat PTX II Bivi Bag Sella Aluminum 240 Avalanche Probe Women's Pure Hemp Cap Men's Pedroc PTX Sella 26 Ski Backpack Alpinist Combi Crampon Men's Alp Trainer 2 Mid GTX Boots Pedroc Carbonium Pro Hiking Poles Sella Aluminum 280 Avalanche Probe Women's Alp Mate Winter Mid WP Shoes Men's Alp Mate Mid WP Boots Rockhammer PTX I Bivi Bag Women's Puez 2 Mid PTX Shoes Alpin-X Ice Pick Alpinist Walk Crampon Alpinist Pro Crampons Men's Lavaredo Hemp Train Trousers Sella Rescue Avalanche Shovel Men's Puez GTX-Paclite Jacket Storm II Bivi Bag Sella Carbon 240 Plus Avalanche Probe Men's Ortles Couloir Boots Sella Carbon 280 Avalanche Probe Women's Alp Mate Mid WP Boots Sella Carbon 320 Avalanche Probe Men's Puez 2 Knit PTX Shoes Women's Puez 2 Knit PTX Shoes Men's Condor Evo GTX Shoes Women's Agner Hemp 2 Hooded Jacket Women's Agner Hybrid RDS Down Jacket Ortles HMS C.3 M Carabiner

Salewa - a global player in the outdoor sports sector

Salewa was founded in 1935 by Josef Liebhart from Munich as a subsidiary of the Sattler—und Tapezierer—Einkaufsgenossenschaft (saddler and upholsterer purchasing cooperative). Salewa stands for Saddler (Sa) Leather (le) wares (wa). While camera bags were the main source of revenue at the beginning, footballs, motorcycle bags, and ski poles were soon added to the portfolio. They quickly became the company's most important products.
In 1955, Salewa developed the Andes backpack for Hermann Huber, who was on an expedition to the Andes. The backpack was unique for its time and safely accompanied the future managing director through the backcountry. This was the first of many innovations that Salewa would develop in the future. 
Salewa sets new standards with fully adjustable lightweight crampons and the hollow ice screw, making it one of the pioneers in outdoor activities. The hollow ice screw is still the standard for ice screws today. 
In 1979, the eagle became the Salewa brand logo. The eagle stands for quality and performance, as well as for a connection with nature. The days of footballs and motorcycle bags are over: from now on, Salewa will focus on outdoor activities. The Salewa Sierra tent marks the beginning of another success story.

Takeover of Salewa by Oberalp

With the takeover of the Oberalp Group in 1990, Salewa moved to Bolzano in South Tyrol, but the company's commitment to innovation remained. Under the slogan “Half Weight—Double Resistance,” Salewa made lightweight yet durable products. In 2001, the company developed a 350g hardshell jacket with a lightweight collection and a 33g carabiner. 
Shortly after conquering Europe and establishing branches in all the major European mountain sports markets, Salewa founded its footwear division. With hiking footwear from Salewa, styles such as the Wild Fire GTX are now considered classics. With this complete product range of shoes, clothing for men, women, and children, and outdoor equipment, Salewa is also expanding into the North American and Asian markets.

Sustainable + Salewa

With the brand's international success, a global relaunch is planned for 2014, with the entire corporate identity revised. In doing so, Salewa also focuses fully on sustainability. The Tirolwool Responsive Technology replaces any synthetic insulation materials. In addition, the Salewa brand relies on hemp, which is robust and comfortable. 
Since 2022, the Salewa Committed Label has also been in place. This label identifies particularly ecological and socially responsible manufacturing. To receive the label, Salewa products must meet various criteria. In addition to the Salewa Committed Label, Salewa relies on independent labels such as Fair Wear Foundation and Bluesign.
To keep its ecological footprint as small as possible, Salewa offers a repair service, a second-life program, and a rental service. The main building in Bolzano also meets ecological standards. The solar panels on the roof produce twice as much electricity as is needed, and organic fruit and vegetables are planted in the garden. 

Salewa: tested outdoors by pro-sportspeople

Thanks to its many years of expertise in outdoor activities, Salewa has made a name for itself, not only among amateur athletes. Numerous athletes rely on Salewa products, which are not only sponsored by Salewa but also play a significant role in product development. So you can be sure that Salewa equipment is available, whether you are looking for a new backpack, a compatible tent from Salewa, or even Salewa Via Ferrata Sets. You must meet outdoor sports requirements if you are looking for the right equipment for future adventures via Ferrata.

In addition to athletes, Salewa sponsors numerous events, such as the Red Bull X-Alps, the world's largest paragliding event, in which athletes cross the Alps by paragliding and on foot. Various mountain guides, rescue teams, and tourist areas worldwide rely on Salewa's materials and products.