Fjällräven: A life full of adventure

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Abisko Hike Backpack Hoja Frame Bike Bag Men's Abisko Lite Shorts Women's Keb Touring Padded Trousers Abisko Trek Backpack High Coast 24 Backpack Skule 6 Cross-body Bag Hoja Triangle Frame Bike Bag Men's Fjällglim Shirt Bergtagen Touring 22 Backpack Abisko Hike 35 Backpack Badge Långtradarkeps Cap Hoja Snack Bike Bag Women's Expedition Mid Winter Jacket High Coast 24 Women's Bergtagen Merino 190 Long Sleeve Abisko 16 Backpack High Coast 24 Backpack Abisko Dome 2 Tent Abisko Lite 3 Tent Skule 20 Backpack Färden Wash Bag Färden 35 Wheeled Suitcase Abisko Shape 3 Tent Men's Singi Flannel Jacket Kånken Art T-shirt Men's Keb Fleece Hoodie Jacket Färden Duffel 80 Travel Bag Women's Karla Lite Jacket Men's Bergtagen GTX Lite Jacket Men's Övik Lite Shirt Greenland Top Backpack Men's High Coast Pack Shirt Abisko Hike Lite Backpack Rain Cover Lätt Women's Övik Knit Cardigan Hoja Drybag 10L Bike Bag Men's High Coast Pack Shorts Kånken Toiletry Bag Women's Fjällräven Heavy Classic T-shirt Men's Singi Wool Padded Parka Men's Vardag Pile Fleece Vest Färden Cross-body Bag Ulvö 23 Backpack Women's Visby 3 in 1 Jacket Women's Bergtagen Stretch Trousers Women's Abisko Hike Blouse Passport Wallet

Fjällräven (453 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.