Fjällräven: equipment for your next route?

Fjällräven (338 articles)

Women's Nuuk Lite Parka Men's Greenland Jacket Poncho Men's Skogsö Jacket Men's Keb Pants Men's Karl Pro Pant Men's Karl Pro Zip-Off Pant Men's High Coast Wind Jacket Women's Vardag Rain Parka Men's Sten Jacket Women's Stina Jacket Men's Keb Agile Trousers Men's Bergtagen Thinwool T-Shirt Women's Abisko Midsummer Skort Women's Snow Flake Parka Women's Abisko Trekking HD Tights Men's Expedition X-Lätt Jacket Men's Abisko Lite Fleece Jacket Men's 1960 Logo Badge Sweater Women's Stina Fleece Jacket Kids Forest Findings T-Shirt Men's Sten Fleece Jacket Women's Abisko Trail Stretch Trousers Men's Abisko Trekking Shirt Women's Abisko Hybrid Trail Trousers Women's Bergtagen Thinwool T-shirt Women's Fjällräven Heavy Classic T-shirt Men's Fjällräven Heavy Classic T-shirt Women's Abisko Hybrid Trail Shorts Women's Abisko Tights Women's Övik Rib Sweater Women's Abisko Sun Hoodie Men's Greenland No.1 Down Jacket Women's Keb Agile Pants Men's Abisko Midsummer Trousers Men's High Coast Pack Shirt Men's Keb Trekking Shirt Men's Vidda Pro Ventilated Pants Men's Hemp Blend Out Here T-shirt Women's Kiruna Padded Coat Women's Fjällblomster Logo T-shirt Men's Övik Fleece Hoody Women's High Coast Trail Trouser Women's High Coast Lite Shorts Women's Vardag Hydratic Anorak Kånken Art T-shirt Women's Greenland Down Liner Vest Men's Fjällräven Logo Sweater

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.