Men's Helium Down Hybrid Jacket Women's Helium Down Coat Men's Utility Light Hoodie Jacket Women's Light Hoodie Jacket Kids Helium Down Vest Kids Original T-Shirt Men's Fleece Half Zip Sweater Men's Scale Softshell Trousers Men's Vislight GTX C-Knit Jacket Men's Treeline Fleece Hoodie Women's Helium Utility Down Hoodie Jacket Women's Helium Down Hybrid Hoodie Jacket Kids Rider Zip Hoodie Jacket Men's Rider Essentials Jacket Women's Original Small Logo T-Shirt Men's Rider Essentials 3/4 Trousers Women's Original T-Shirt Women's Original Hoodie Women's Alpine GTX 3l Trousers Men's Helium Utility Down Hoodie Jacket Women's Utility Light Hoodie Jacket Kids Rider Essentials 3/4 Trousers Men's Helium Utility Down Vest Women's Graphic Pile Vest Women's Vislight GTX C-Knit Trousers Men's Gravity GTX 3l Trousers Men's Freelight Reversible Hoodie Jacket Women's Explore Logo T-Shirt Men's Pile Jacket Kids Helium Down Hoodie Jacket Women's Ascent Softshell Trousers Women's Ascent Softshell Bib Trousers Men's Glider Wind Vest Women's Gravity GTX 3l Jacket Men's Explore Graphic T-shirt Women's Rider Zip Hoodie Jacket Women's Trail T-shirt Women's Light Tights Women's Original Terry Sweater Women's Iconiq Trousers Men's Freelight Wind Jacket Women's Active T-shirt Women's Heavy Pile Jacket Women's Scale Softshell Trousers Women's Freelight Wind Jacket Women's Helium Utility Down Vest Cross-body Bag Men's Explore Logo T-Shirt

Innovation center from Peak Performance: Åre

Åre, the Swedish skiing mecca, is a small village, yet it made Swedish and international skiing history. The ski boom reached its first major peak here in 1986. In this very year, three ski enthusiasts meet who could not be more different: Professional skier Stefan Engström, Peter Blom, the editor-in-chief of Sweden's biggest ski magazine of those years, and designer Christer Mårtenssen. Their common theme: Why can't you buy your dream ski clothing anywhere? It should be of high quality and functionality and simultaneously simple yet attractively designed. At least as much on their minds is the question: What can you do to make sure you never miss a snow day in Åre? The solution to both problems was that they founded the Peak Performance brand and produced clothing for themselves and their friends in this small mountain village in the Jämtland region. What was planned as a small business developed rapidly and, thirty years later, has long since grown into an international company.

Peak Performance - urban active

Peak Performance produces functional, high-quality, exclusive ski and sportswear today. The ski jackets and ski pants have become cult products. The design continues to reflect the Scandinavian fashion maxims: simplicity, elegance, and functionality. However, the product range is not limited to winter sports. It has been significantly expanded over the years: In summer, golf and running wear are also produced, and year-round training wear is in the active line. Peak Performance can, therefore, offer a collection that covers the whole year. In addition to ski clothing, Peak Performance has a trekking collection with technical materials for the summer. Well-known Peak Performance ranges include the Frost series and the Black Light collection for all runners and walkers. An urban line has also been added to the pure sports collection. This brings a slightly funkier après-ski character to the city, mixing the sport-oriented and urban aspects of the lifestyle concept without forgetting the brand's origins. Elevation, quality, and durability are also the main aspects of the collection here.

Sustainability at Peak Performance

Sustainability and animal welfare are top priorities at Peak Performance. Mulesing is prohibited in wool production and live plucking
and stuffing in down production are prohibited. Animal products from farms for which rainforest has been cleared are also taboo.

Membership of numerous organizations ensures the avoidance of toxic chemicals and high social standards. However, the great durability of Peak Performance clothing makes the biggest contribution. The Peak Performance repair service also ensures sustainability directly for the customer.

Brand Check: Peak Performance…

  • It is primarily known for ... high-quality and durable ski and outdoor clothing
  • A well-known athlete of this brand is ... Elisabeth Gerritzen (Freeride)
  • To increase sustainability, Peak Performance is a member of ... Better Cotton Initiative, BlueSign, STICA, Sustainable Apparel Coalition and others