Tech Player Cap Men's Delta T-Shirt Women's Player Skirt Women's Iconiq Shorts Women's Down Puffer Jacket Men's Original Small Logo T-Shirt Women's Freelight Reversible Vest Men's Spirit Long Sleeve Men's Treeline Shell Jacket Women's Power Cropped Top Trail Waistpack Men's Trail 3l Hipe Jacket Pullover 2er Pack Socks Women's Spirit Shorts John Trousers Men's Trail Polartec Hoodie Jacket Roll Top Backpack Outdoor Cross-body Bag Women's Blackfire Jacket Men's Gravity GTX 3L Trousers Cornice Cap Outdoor Sling Cross-body Bag Women's Radiance Hoodie Jacket Hiking 2er Pack Socks Men's Gravity GTX 3l Jacket Women's Freelight Alpha Jacket Men's Heavy Cotton T-shirt Men's Fleece Snap T-Neck Sweater Men's Player Cargo Shorts Women's Rider Zip Hoodie Jacket Women's Wind Vest Women's Helium Utility Down Vest Women's Light Shorts Women's Trail Trousers Women's Stretch Trousers Women's Trail Shorts Men's Trail Shorts Men's Ascent Softshell Jacket Men's Insulated Reversable Vest Men's Trail Wool Blend T-shirt Graph Socks Women's Active Tank Top Men's Ascent Softshell Trousers Men's Navtech Trousers Women's Light Short Tights Women's Half Zip Long Sleeve Women's Trail Light Shorts Men's Graphic Long Sleeve Kids Rider Tights

Innovation center from Peak Performance: Åre

Åre, the Swedish skiing mecca, is a small village, yet it made Swedish and international skiing history. The ski boom reached its first major peak here in 1986. In this very year, three ski enthusiasts meet who could not be more different: Professional skier Stefan Engström, Peter Blom, the editor-in-chief of Sweden's biggest ski magazine of those years, and designer Christer Mårtenssen. Their common theme: Why can't you buy your dream ski clothing anywhere? It should be of high quality and functionality and simultaneously simple yet attractively designed. At least as much on their minds is the question: What can you do to make sure you never miss a snow day in Åre? The solution to both problems was that they founded the Peak Performance brand and produced clothing for themselves and their friends in this small mountain village in the Jämtland region. What was planned as a small business developed rapidly and, thirty years later, has long since grown into an international company.

Peak Performance - urban active

Peak Performance produces functional, high-quality, exclusive ski and sportswear today. The ski jackets and ski pants have become cult products. The design continues to reflect the Scandinavian fashion maxims: simplicity, elegance, and functionality. However, the product range is not limited to winter sports. It has been significantly expanded over the years: In summer, golf and running wear are also produced, and year-round training wear is in the active line. Peak Performance can, therefore, offer a collection that covers the whole year. In addition to ski clothing, Peak Performance has a trekking collection with technical materials for the summer. Well-known Peak Performance ranges include the Frost series and the Black Light collection for all runners and walkers. An urban line has also been added to the pure sports collection. This brings a slightly funkier après-ski character to the city, mixing the sport-oriented and urban aspects of the lifestyle concept without forgetting the brand's origins. Elevation, quality, and durability are also the main aspects of the collection here.

Sustainability at Peak Performance

Sustainability and animal welfare are top priorities at Peak Performance. Mulesing is prohibited in wool production and live plucking
and stuffing in down production are prohibited. Animal products from farms for which rainforest has been cleared are also taboo.

Membership of numerous organizations ensures the avoidance of toxic chemicals and high social standards. However, the great durability of Peak Performance clothing makes the biggest contribution. The Peak Performance repair service also ensures sustainability directly for the customer.

Brand Check: Peak Performance…

  • It is primarily known for ... high-quality and durable ski and outdoor clothing
  • A well-known athlete of this brand is ... Elisabeth Gerritzen (Freeride)
  • To increase sustainability, Peak Performance is a member of ... Better Cotton Initiative, BlueSign, STICA, Sustainable Apparel Coalition and others