Women's Fjällräven Logo Sweater Men's Nuuk Lite Parka Men's Expedition Down Lite Jacket Women's Bergtagen 60 Jacket Women's Övik Fleece Hoody Women's Snow Flake Parka Women's Keb Thermal Wind Jacket Kids Forest Findings T-Shirt Women's High Coast Trail Trouser Women's Bergtagen Insulation Jacket Women's Abisko Wool T-Shirt Men's Keb Gaiter Pant Men's Abisko Hike Shorts Women's HC Hydratic Padded Jacket Men's Abisko Lite Fleece Jacket Women's High Coast Cool T-Shirt Women's Keb Jacket Women's Vardag Sweater Women's High Coast Wind Jacket Men's Övik Lite Half Zip Sweater Men's 1960 Logo T-Shirt Women's Vardag Hydratic Anorak Men's Expedition Mid Winter Jacket Men's Övik Stencollar Jacket Men's Sten Jacket Men's Karl Pro Zip-Off Pant Men's Ruaha Shorts Men's High Coast Wind Jacket Men's Vardag Anorak Women's Karla Lite Jacket Men's Hoja T-shirt Men's Walk With Nature T-Shirt Men's Fjällräven Logo Hoodie Women's Vardag Anorak Women's Abisko Trail Fleece Jacket Men's Bergtagen Lite Insulation Jacket Men's Vardag Lite Fleece Sweater Women's Fjällräven Relaxed T-shirt Women's Abisko Padded Vest Men's Abisko Lite Shorts Men's Abisko Wool T-Shirt Women's Hoja T-shirt Women's Abisko Trekking Blouse Women's Fjällräven Heavy Classic T-shirt Women's Övik Hemp Blouse Women's HC hydratic Padded Parka Women's Övik Hemp Camp Blouse Men's Hoja Wool T-shirt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.