Women's Greenland Winter Jacket Men's Abisko Wool Logo T-Shirt Women's Abisko Lite Top Women's Bergtagen Thinwool Trousers Women's Abisko Hybrid Trail Shorts Men's Övik Fleece Zip Jacket Women's Abisko Hybrid Trail Trousers Women's Vidda Pro Pants Men's Expedition X-Lätt Vest Women's Abisko Wool Long Sleeve Men's Övik Roller Neck Pullover Women's Lush Logo T-Shirt Women's Övik Path Knit Sweater Women's Singi Flannel Blouse Women's Hemp Blend T-Shirt Women's Abisko Winter Stretch Trousers Women's Vardag Lite Fleece Sweater Women's High Coast Lite Dress Women's Abisko Lite Trekking Jacket Men's Abisko Hike Jacket Women's Abisko 6" Shorts Tights High Coast Totepack Women's Övik Heavy Flannel Blouse Men's Crowley Piqué Shirt Women's Arctic Fox Print T-Shirt Men's Vidda Pro Lite Shorts Women's High Coast Lite Blouse Women's Vardag Hoodie Women's Abisko Trail Stretch Trousers Kånken Art T-shirt Women's Vidda Pro Ventilated Pants Women's Kaipak Curved Trousers Men's Abisko Trekking Shirt Men's Hoja Rider's Wind Jacket Men's Övik Knit Sweater Women's Abisko Short Tights Men's Abisko Trail Stretch Shorts Women's Hoja Rider's Wind Jacket Women's Fjällblomster Logo T-shirt Women's Bergtagen Thinwool T-shirt High Coast 24 Backpack Men's Abisko Day Hike T-Shirt Abisko Woll Headband Women's Abisko Fjäll Dress Men's Keb Trekking Shirt Women's Abisko Midsummer Shorts Ulvö 30 Backpack Women's Abisko Sun Hoodie

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.